The Brand Kit screen
What the screen shows
Your brand identity, extracted from your site during the audit: your specialities, differentiators, proofs, tone and what to avoid, plus a summary of your business (about, voice, audience).
How to read it
- Draft: you can correct everything and add or remove an item.
- Validated: writing relies on it. "Edit" puts it back to draft, and generation resumes at the next validation.
- Validation requires at least 2 items in each of the Specialities, Differentiators and Proofs lists.
- Technical settings are reserved for the Siggmund team.
- It is extracted automatically from your site during the audit; if it is missing after the audit, contact support.
- The audience is chosen between B2B, B2C and mixed.
What to do next
Read each list, fill in what is missing, then click "Validate my Brand Kit". Without validation, the Craft screen refuses to write.
Last updated: · First published: